#High5forhandwashing to show your confident hands
Lifebuoy celebrates clean and confident hands this
Global Handwashing Day to achieve behaviour change in hand hygiene habits
In conjunction
with the 10th Global Handwashing Day, Unilever Malaysia’s leading
health soap Lifebuoy is running its biggest celebration with its
‘#High5forhandwashing’ campaign to encourage handwashing behaviour globally. The
#High5forhandwashing campaign aims to celebrate clean hands, where members of
the public are encouraged to upload a High-5 photo on their social media platforms
to raise awareness amongst Malaysians about proper hand hygiene habits.
Lifebuoy is committed
to teach this lifesaving habit good hygiene habit– handwashing with soap - to
five children for every picture uploaded on social media with the hashtag
#High5forHandwashing. “Through our High 5 for Handwashing programme, we are targeting to
collect 200,000 High5s thereby committing to teach 1 million kids handwashing
in 2018,” said Vincent Chong,
Marketing Director of Unilever (Malaysia) Holdings Sdn Bhd. Lifebuoy has partnered with
more than 140 celebrities and key opinion leaders globally to amplify the
handwashing messages and more than 5,000 of Lifebuoy’s employees visited
schools to mentor children with proper handwashing habits. The campaign has
also broken the Guinness World Records for High 5-ing.
Hands are one of
the most common mediums to spread germs from one person to another. Most hygiene related health problems are spread
through a simple touch. With High 5 for handwashing, Lifebuoy is encouraging
people to have the confidence to High 5 and adopt a simple hand washing habit
to prevent hygiene related health problems.
Since 2015,
Lifebuoy as a purpose-led brand have initiated a community program named
“Mentor Tangan Bersih bersama Lifebuoy" which encourages hygiene efforts
among early childhood advocators in Malaysia to benefit the community. The
program involves dedicated teachers, caregivers and mothers with a purpose to
foster hygiene habit cultivation in children, as well as to improve children’s
adherence to good hand hygiene practice. In partnership with the local state
education department, the program has benefited around 150,000 children in
3,063 schools to date, by training them to develop handwashing habit with soap
with participation from 5 states including Selangor, Johor, Melaka, Pahang and
Negeri Sembilan.
“Behaviour change is fundamental to achieving the
goals set out in the Unilever Sustainable Living Plan, we have been committed to inspire people to
adopt everyday behaviour to improve the health and wellbeing of people. We are
targeting to change the hygiene habits of one billion people including parents,
school children, caregivers and communities globally by 2020 through the
simplest practice of handwashing with soap as one of the most cost-effective
ways to prevent hygiene related health problems,” he said.
Parents are
important agents of behaviour change in a child, hence it is important that
parents demonstrate and reinforce this behaviour at homes, because children
learn by observing their elders. In view of this, the idea targets to ingrain
the habits of handwashing among children as early as possible to effect a
change in deep-rooted hygiene habits. “Inculcating handwashing behaviour at a
very young age requires parents or caregivers to set a right example to their
children and family members, thereby improving the health and economic well-being
of the nation.” he said.
Lifebuoy runs the
world’s largest hygiene behaviour change programme and has already reached over
379 million people worldwide since 2010. The campaign is anchored on the Unilever Sustainable Living Plan
(USLP) that emphasizes on creating sustainable living commonplace through behavioural change.
The Plan was launched to increase positive social impact arising from
Unilever's initiatives while halving the organisation’s environmental impacts.
About Global Handwashing Day
Global
Handwashing Day is an annual global advocacy day dedicated to increasing
awareness and understanding about the importance of handwashing with soap as an
easy, effective, and affordable way to prevent hygiene related health problems.
Celebrated annually on October 15, Global Handwashing Day was founded by the
Global Public-Private Partnership for Handwashing, and is an opportunity to
design, test, and replicate creative ways to encourage people to wash their
hands with soap at critical times. Global Handwashing Day is designed to:
·
Foster and support a global and local culture of
handwashing with soap
·
Shine a spotlight on the state of handwashing
around the world
·
Raise awareness about the benefits of handwashing
with soap
About Lifebuoy
Lifebuoy, the world’s leading health soap was
first launched in 1894 to support people in their quest for better personal
hygiene. Lifebuoy has been consistently championing health through hygiene
throughout its 110 years of history. Lifebuoy's anti-bacterial soap with
excellent cleansing properties is suitable for the whole family to keep germs
at bay. Today, more than 300 million people worldwide trust Lifebuoy to provide
that extra protection against germs for them and their family.
To learn more
about Lifebuoy, including our corporate responsibility initiatives and rich
heritage, please visit www.unilever.com OR www.facebook.com/LifebuoyMalaysia.
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