Knightsbridge Resources Partners with U Mobile to Launch TraqKid
Malaysia’s First Mobile-Based Child Tracking Kit Offering End-to-End
Support for Parents
Knightsbridge Resources Sdn Bhd
(Knightsbridge Resources) and U Mobile Sdn Bhd (U Mobile) today officiated the
launch of TraqKid, Malaysia’s first mobile-based child tracking kit that
provides end-to-end support for parents so that they may be proactively updated
on their children’s whereabouts when they opt for the service. It also enables
parents to seek seamless emergency assistance from TraqKid’s call centre and
responders from Community Policing Malaysia should the need arise. TraqKid is
made possible with a U Mobile SIM card that is enabled with a SIM-based
location service technology.
At the
partnership signing and launch ceremony, Chairman of Knightsbridge Resources
& Founder / CEO for Community Policing Malaysia, Kuan Chee Heng, shared
that the service was a first-of-its-kind in Malaysia. “TraqKid offers parents a
seamless experience as everything can be done via a mobile phone. There is no
need to purchase any other accessory because the SIM-based location technology
embedded in the U Mobile SIM card is able to track any GSM device that it is
hosted under.”
What sets
TraqKid apart from other child tracking services in the market is its
integration with their call centre and Community Policing Malaysia’s responders.
“In an emergency situation, parents can get assistance to locate their child with
just a touch of a button. Once an alert is triggered, we will mobilise our
force to the location where the child was last tracked,” said Kuan.
U
Mobile’s Chief Marketing Officer, Jasmine Lee, shared that U Mobile was happy
to help make TraqKid possible for parents. “U Mobile is all about coming up
with unlimited ideas that benefit our customers. We are delighted to be chosen
as a partner by Knightsbridge Resources to offer this new service. It is also
timely for us as we have switched on the additional spectrum awarded to us by
the government last year. With our enhanced network, we are in the best
position to support the service.”
The
ceremony was officiated by Yang Berhormat Dato’ Sri Hajah Rohani binti Haji
Abdul Karim, Minister of Women, Family and Community Development and patron of
TraqKid. During her speech, the Minister highlighted that, “Children are
important assets towards the country's development and they inherit our legacy
to thrust forward our country to the next phase of development. Thus it is
everyone’s collective duty and responsibility to take a proactive role in
protecting and ensuring the safety of our children.”
To further
complement the situation, the Minister encouraged parents out there to utilise
the availability of this service that will assist in giving greater child
safety.
She
pointed out that her Ministry will partner with the stakeholders to ensure
greater protection and monitoring is implemented for child safety through the
available mobile app introduced by TraqKid. “Let’s work together to make this service a
success in protecting our children,” she added.
TraqKid
is available for pre-order from 1 November 2017. Subscription starts from RM58
monthly with U Mobile. Upon registration, there is an upfront fee of RM36 for
Personal Accident Insurance. For more information, please log on to www.traqkid.my.
The
signing ceremony between Knightsbridge Resources and U Mobile took place today
at the Royal Lake Club.
About U Mobile
At U
Mobile, we are driven by our customers’ passions to create Unlimited Ideas. We
make it our business to constantly innovate so that we can create products and
services that our customers value most. With the recently awarded additional
spectrum of 2x15MHz of 1800MHz bands and 2x5MHz of 900MHz bands switched on
along with our continuing commitment to expand our network, we are in position
to deliver an enhanced network experience that will add unlimited fun and
freedom to our customers’ lives. For more information on U Mobile’s products
and services, please visit http://www.u.com.my or contact U Mobile’s
customer service at 018-388 1318.
About Knightsbridge Resources Sdn Bhd
Our management consulting
services focus on clients' most critical issues and opportunities: Strategy,
Marketing, Operations, Technology, Transformation, Digital, Advanced Analytics
and Sustainability across
all industries. We bring deep, functional expertise, but are known for our
holistic perspective: we capture value across the organization and markets. Please
contact us via our call centre at +603 2787 7998
About Community Policing
We are a non-profit
organization and all members strive to work towards a safer community through
close cooperation and understanding with the police. Our members consist of
ordinary citizens, retired police officers and everyone who cares and concern
for the safety of the society. It is our effort to form smart partnership with
the police to identify and prioritize problems of crime and social disorder. We
share the responsibility in the development and the implementation of proactive
problem solving strategies in identified issues.
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