Experiencing the Joy of Breastfeeding

Philips AVENT collaborates with AEON Shah Alam to share knowledge and tips on breastfeeding

In conjunction with the World Breastfeeding Month, Philips Malaysia recently collaborated with AEON Shah Alam to organise a Breastfeeding Talk and Awareness session, covering the recommended practices for successful breastfeeding and a support system to help care for a newborn infant. Held for AEON Mommy’s Club card members together with their family and friends, the session was conducted by Gina Yong, a breastfeeding consultant and author of Love Breastfeeding at the AEON Lounge in AEON Shah Alam.

“Philips AVENT has been helping mothers ensure that their children get the benefits of breastmilk for more than 30 years. We have supported mothers with product innovations, but more importantly, we have worked with experts to support knowledge sharing that will help more mothers breastfeed for longer. Through our collaboration with AEON Shah Alam, we are able to work with Gina Yong to share knowledge on the wonders of breastfeeding and provide more holistic information and tips to help parents-to-be prepare for a positive breastfeeding experience for themselves and their babies,” said Muhammad Ali Jaleel, Country Manager at Philips Malaysia.

“Philips aims to continue making a difference in people’s lives by providing innovative technology at every different stage of a person’s life. We offer a holistic range of products from the innovative Philips AVENT range to kitchen appliances, air purifiers and household appliances, that are beneficial not just for babies but also for parents and families, helping them to provide a safe and nurturing home for a newborn,” he added.

At the Breastfeeding Talk and Awareness session, Gina shared on the common perceptions of breastfeeding and common situations encountered by mothers when breastfeeding as well as ways to overcome challenges such as difficulty latching and biting; breastfeeding myths and also methods and tips for fathers to provide a positive breastfeeding experience for both mother and child. Gina also answered questions on breastfeeding from the mothers and fathers at the end of the session.

“It is every parents’ wish for their child to grow up healthy and strong and understandably, they want only the best for their child. It is important for mothers to realise that breastfeeding is a learning experience and is different with every child. Some may experience difficulty in getting their child to latch or find that their child bites too hard. They must remember to coax their child gently in an encouraging tone to provide a sense of security and comfort to the baby. Mums are not expected to get it right the first time but with the right mindset and approach, breastfeeding is a beautiful bonding opportunity for mother, father and child,” Gina said.

One of the participants, 36-year-old salesperson Kenie Chow who is seven months along with her third child, was able to gain a lot of insights on breastfeeding. “I did not breastfeed my first child at first due to several uncertainties but I breastfed my second child and plan to do so for my third. I see the health benefits of breastfeeding in my children. This session allows me to speak to Gina and other mothers to address my concerns about latching and milk discharge.”

Philips also recently held the #AVENTsupportsbreastfeeding campaign in conjunction with World Breastfeeding Week 2017, which supports the United Nations’ Sustainable Development Goals by linking them to breastfeeding.

For more information about Philips AVENT, please visit https://www.facebook.com/Philips.AVENT.MY.

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people’s health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips’ health technology portfolio generated 2016 sales of EUR 17.4 billion and employs approximately 71,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.